RESUME
**Leslie M. Villegas**
Leslie@hellbender.love
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**PROFESSIONAL SUMMARY**
Results-driven Business Consultant with expertise in individual coaching, aligning sales and marketing efforts, and implementing CRM solutions for small businesses. Innovative PR/marketing professional with exceptional planning abilities. Experienced artisan and educator, skilled in creative craftsmanship and teaching diverse audiences. Adept at identifying growth opportunities, optimizing processes, and fostering high-performance teams to drive revenue and efficiency. Passionate about helping businesses achieve sustainable success through strategic planning, technology integration, and education.
20 years of experience with the Bleeding Disorders Community with expertise ranging from summer camp art director to sales and marketing consultant.
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**CORE COMPETENCIES**
- Business Strategy & Consulting
- Individual Coaching & Leadership Development
- Sales Enablement Training
- Alignment of Marketing & Sales Teams
- PR & Marketing Strategy
- CRM Implementation & Optimization
- Event and Travel Planning
- Performance Metrics & KPI Analysis
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**PROFESSIONAL EXPERIENCE**
**Hellbender Consulting** – Ravenna, OH
*Business Consultant* | May 2018 – Present
- Providing strategic consulting to small and medium businesses, improving operational efficiency and revenue growth.
- Coaching business owners and professionals to enhance leadership skills, productivity, and decision-making.
- Aligning sales and marketing efforts to streamline lead generation and improve customer engagement.
- Implementing and customizing CRM solutions to optimize sales pipelines and client management.
- Analyzing business performance metrics to identify areas of improvement and execute tailored solutions.
-Creating and leading PR & marketing campaigns.
**Lz&EJ** – Pittsburgh, PA
*Artisan & Small Business Owner* | October 2005 – September 2013
- Designed and crafted unique handmade products, developing a loyal customer base.
- Managed all aspects of the business, including marketing, sales, and customer service.
- Utilized CRM tools to track customer interactions and streamline order management.
- Developed and implemented pricing strategies and promotional campaigns to increase sales.
**EtsyPittsburgh** – Pittsburgh, PA
*Team Leader* | May 2006 – January 2010
- Planned events to promote interest in handmade goods.
- Led business development group for independent artisans.
-Coached artisans in sales enablement and marketing.
-Coordinated artisan group appearances at local events.
- Created curriculum and hands-on learning experiences for artisan techniques and business strategies.
**Pittsburgh Glass Center** – Pittsburgh, PA
*Teacher | Instructor* | September 2005 – May 2013
- Developed and delivered educational programs for students of varying skill levels.
- Mentored students in both technical skills and entrepreneurial mindset.
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**EDUCATION**
Duquesne University 2001-2003
B.A. Communication Studies
Minor: Digital Media
Lambda Pi Eta Honor Society
Boston University 1999-2001
Public Relations
Certifications:
Google Digital Marketing & E-commerce Certificate
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**TOOLS & TECHNOLOGY**
- CRM Platforms: [Bigin, HubSpot, Zoho CRM, etc.]
- Marketing Automation: [Mailchimp, HubSpot, ActiveCampaign, etc.]
- Data Analytics: [GA4, Zoho Analytics, Excel]
- Project Management: [Asana, Trello, Monday.com]
- Artisanal Tools & Materials: [Resin, Wire, Glass, Photography]
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**REFERENCES**
Available upon request.
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**Leslie M. Villegas**
Leslie@hellbender.love
---
**PROFESSIONAL SUMMARY**
Results-driven Business Consultant with expertise in individual coaching, aligning sales and marketing efforts, and implementing CRM solutions for small businesses. Innovative PR/marketing professional with exceptional planning abilities. Experienced artisan and educator, skilled in creative craftsmanship and teaching diverse audiences. Adept at identifying growth opportunities, optimizing processes, and fostering high-performance teams to drive revenue and efficiency. Passionate about helping businesses achieve sustainable success through strategic planning, technology integration, and education.
20 years of experience with the Bleeding Disorders Community with expertise ranging from summer camp art director to sales and marketing consultant.
---
**CORE COMPETENCIES**
- Business Strategy & Consulting
- Individual Coaching & Leadership Development
- Sales Enablement Training
- Alignment of Marketing & Sales Teams
- PR & Marketing Strategy
- CRM Implementation & Optimization
- Event and Travel Planning
- Performance Metrics & KPI Analysis
---
**PROFESSIONAL EXPERIENCE**
**Hellbender Consulting** – Ravenna, OH
*Business Consultant* | May 2018 – Present
- Providing strategic consulting to small and medium businesses, improving operational efficiency and revenue growth.
- Coaching business owners and professionals to enhance leadership skills, productivity, and decision-making.
- Aligning sales and marketing efforts to streamline lead generation and improve customer engagement.
- Implementing and customizing CRM solutions to optimize sales pipelines and client management.
- Analyzing business performance metrics to identify areas of improvement and execute tailored solutions.
-Creating and leading PR & marketing campaigns.
**Lz&EJ** – Pittsburgh, PA
*Artisan & Small Business Owner* | October 2005 – September 2013
- Designed and crafted unique handmade products, developing a loyal customer base.
- Managed all aspects of the business, including marketing, sales, and customer service.
- Utilized CRM tools to track customer interactions and streamline order management.
- Developed and implemented pricing strategies and promotional campaigns to increase sales.
**EtsyPittsburgh** – Pittsburgh, PA
*Team Leader* | May 2006 – January 2010
- Planned events to promote interest in handmade goods.
- Led business development group for independent artisans.
-Coached artisans in sales enablement and marketing.
-Coordinated artisan group appearances at local events.
- Created curriculum and hands-on learning experiences for artisan techniques and business strategies.
**Pittsburgh Glass Center** – Pittsburgh, PA
*Teacher | Instructor* | September 2005 – May 2013
- Developed and delivered educational programs for students of varying skill levels.
- Mentored students in both technical skills and entrepreneurial mindset.
---
**EDUCATION**
Duquesne University 2001-2003
B.A. Communication Studies
Minor: Digital Media
Lambda Pi Eta Honor Society
Boston University 1999-2001
Public Relations
Certifications:
Google Digital Marketing & E-commerce Certificate
---
**TOOLS & TECHNOLOGY**
- CRM Platforms: [Bigin, HubSpot, Zoho CRM, etc.]
- Marketing Automation: [Mailchimp, HubSpot, ActiveCampaign, etc.]
- Data Analytics: [GA4, Zoho Analytics, Excel]
- Project Management: [Asana, Trello, Monday.com]
- Artisanal Tools & Materials: [Resin, Wire, Glass, Photography]
---
**REFERENCES**
Available upon request.
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